Wine, Softly Experienced

Another Week in Wine with our Founder: I didn’t grow up around wine culture at all. In fact, most of my family is still trying to understand what exactly it is that I do with this artistic juice 🙂
But maybe wine was always around me after all. Growing up, my father and uncles often drank a traditional beverage in my language called ¨mmbua¨ made from honey and roots from certain trees (its about time I find out the name of this tree) . Years later, I discovered it was actually a form of honey wine all along. Suddenly, everything made a little more sense. And
honestly? I loved it even more after trying it for myself as an adult. Better than mbege in my opinion… but my Northern Tanzanian people know that debate could start a whole separate conversation. Let’s save that story for another week. So yes, wine was always there. But at the same time, it wasn’t. Even after I could finally afford a bottle of grape wine, it still felt like a world meant for people who already understood it. My journey truly began when I started working for a wine company and found myself surrounded by tastings, stories, and conversations that slowly changed the way I experienced wine. What once felt intimidating became something deeply enjoyable; not just the wine itself, but the atmosphere, connection, and moments created around it.
That experience eventually inspired Viento Soave: a wine and lifestyle brand built to make wine feel approachable, beautiful, and welcoming for everyone.